Privacy Policy
This Privacy Policy outlines how AutoWireX.com collects, uses, and shares your personal information when you visit or make a purchase from www.autowirex.com (the “Site”).
Personal Information We Collect
When you visit our Site, we automatically gather certain information about your device, including details about your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you browse, we collect information about the individual web pages or products you view, the websites or search terms that referred you to our Site, and how you interact with it. We refer to this automatically collected data as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: Data files placed on your device that often include an anonymous unique identifier. For more information on cookies and how to disable them, visit All About Cookies.
- Log Files: Track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
- Web Beacons, Tags, and Pixels: Electronic files used to monitor how you browse the Site.
When you make or attempt to make a purchase on the Site, we collect certain personal information such as your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”
Personal Information in this policy includes both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information to process and fulfill any orders placed through the Site (including handling payment, shipping, and order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen orders for potential risks or fraud;
- Provide you with marketing or promotional information, when aligned with your preferences.
We use Device Information (particularly your IP address) to help us screen for potential risks or fraud, and to improve and optimize the Site through analytics and evaluating the success of marketing campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to assist us in using your information as described above. For example, we use PrestaShop to power our online store, and we use Google Analytics to understand how customers interact with our Site. You can read more about how Google handles your information here: Google Privacy Policy. You can also opt out of Google Analytics here: Google Analytics Opt-Out.
We may also share your Personal Information to comply with legal obligations, respond to lawful requests, or protect our rights.
Behavioral Advertising
We use your Personal Information to offer you targeted advertisements or marketing communications that we believe may be of interest to you. To learn more about targeted advertising, you can visit the Network Advertising Initiative's educational page.
To opt out of targeted advertising:
Additionally, you can opt out of some services via the Digital Advertising Alliance's opt-out portal.
Do Not Track
Please note that we do not alter our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.
Your Rights
If you are a resident of the European Union, you have the right to access, update, or request the deletion of your personal information. If you wish to exercise these rights, please contact us using the information provided below.
Additionally, if you are a European resident, we process your information to fulfill contracts (for example, if you place an order) or to pursue legitimate business interests. Please be aware that your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we retain your Order Information for our records unless and until you request its deletion.
Minors
Our Site is not intended for individuals under the age of 18.
Changes to the Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, operational needs, or legal requirements.
Contact Us
For more information about our privacy practices, if you have any questions, or if you wish to make a complaint, please contact us by email at [email protected] or by mail at:
AutoWireX.com
PO Box 1902
Cochrane, Alberta T4C 1B7
Canada